[Rumor] HTC's Devices in 2H2013: T6, Butterfly S, Desire 600 & 200 & One Mini

Discussion in 'Android News' started by dgstorm, Jun 4, 2013.

  1. dgstorm

    dgstorm Editor in Chief
    Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    11,016
    Likes Received:
    3,979
    Trophy Points:
    823
    Location:
    Austin, TX
    Ratings:
    +4,254
    [​IMG]

    Looking to build upon their success with the HTC One, and move past the colossal failure of the HTC First, HTC is planning to introduce a smattering of new devices in the second half of this year. According to a report at DigiTimes we will see a new version of the Butterfly called the Butterfly S. There will also be a couple of new versions of the Desire, known as the Desire 600 and Desire 200. Finally, HTC will introduce a new flagship phablet into the mix with the internal codename T6 (which we reported previously). They will also apparently be following Samsung's branding practices by offering an HTC One Mini. Here's a quote from DigiTimes,

    Obviously at first this looks like they are up to their old playbook again by spamming to many devices to market, but if you analyze further you can easily surmise that not all of these devices will go to the same markets. Also, many of them target different demographics. For example, the Butterfly S will likely only show up in Japan and maybe Taiwan, and the Desire 600 and 200 are likely targeting the mid-range and budget-friendly crowd respectively. More than likely the U.S. will see some version of the HTC One Mini, and perhaps the T6 as well since it actually targets the phablet fans. Perhaps HTC might be able to get things together by focusing on just a few select high quality players like this. We will have to wait and see.

    Source: DigiTimes
     
  2. johnomaz

    johnomaz Silver Member

    Joined:
    Jul 12, 2010
    Messages:
    3,181
    Likes Received:
    633
    Trophy Points:
    178
    Location:
    Central Valley, California
    Ratings:
    +771
    Current Phone Model:
    Google Pixel 2XL
    "Hey guys, we made a successful phone...lets make 5 more/different in the next 6 months." RIP HTC, you just can't leave that tactic alone, can you?
     
  3. kodiak799

    kodiak799 Gold Member

    Joined:
    Feb 20, 2010
    Messages:
    6,000
    Likes Received:
    774
    Trophy Points:
    258
    Ratings:
    +941
    I just don't get how these guys continue to think you need different phones to target different segments and need to refresh the brand every few months. Apple and Sammie have both proven you make "one" phone and just discount older models.

    How can anyone think the other strategy is still viable? They get killed on production scale and R&D - this is why they aren't making money.
     
Search tags for this page
desire 600 vs htc one mini
,
desire 600 vs one mini
,
htc one mini and desire 600
,

htc seisen 600

,
sammie free game hdhtc 600
,

t6 butterfly