LG's SuperBowl ad features Liam Neeson playing the older version of a young man offering advice to himself from the future. The video was produced by Ridley Scott (Alien, Blade Runner) and directed by his son Jake Scott.
If you can ignore the cheesy sci-fi elements, the tech displayed looks pretty cool. We aren't sure what to make of its pseudo-Tron imagery, but the future of digital displays looks exciting if the commercial is to be believed.
Here's our dedicated LG G5 section for further discussion: LG G5