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"This motion is a blatant effort to ask the Court to do what the marketplace will not do: shield AT&T from truthful comparative advertisements that Verizon has a right to air and that consumers have a right to see."
AT&T did not file this lawsuit because Verizon's "There's A Map For That" advertisements are untrue; AT&T sued because Verizon's ads are true and the truth hurts.
Verizon did start the slinging so we will have to see if AT&T will match volume in return. Or if Verizon will poke at the 'Most popular smartphones.' part.
If I recall correctly, isn't most of the 'most popular smartphones' basically, just different versions of the iPhone? Which, up until now, had little competition until the Droid viral campaign?
Basically, it was just that. It looks like it was their attempt to nip both the Droid onslaught commercials and the Verizon "There's a map for that." part as well as poking at the fact that Android has only 10k apps versus their 100k apps, so the more obvious choice is AT&T over Verizon.