Samsung Crashes iPhone 4S Launch Party in Australia by Selling $2 SGS2s Next Door

[dgstorm]

Now, this is the way you compete with someone in the marketplace! You don't need to try and annihilate them with ridiculous lawsuits. You setup shop right next door to their launch party and outsell them with a better product and amazing prices. That is exactly what Samsung recently did to Apple in Australia. Apparently, Samsung opened up a store right next door to Apple's big iPhone 4S launch location in Australia during their launch block party. Not only that, but they offered a crazy special on the Galaxy SII. The promo was the first ten customers each day until Friday, get the Galaxy S II for just $2 without a contract!

The marketing campaign actually worked like gang-busters. Reports are that the lines for the Samsung store are longer than for the Apple store. Take lessons Apple, this is the way free enterprise is supposed to work...

Source: GalaxyForums.net via Engadget

 

[ugandanbear]

Haha! This makes me so happy.

 

[Trusstopher]

I would call this epic win

 

[kodiak799]

What would be even funnier is if their kiosk ripped-off Apple's store design...."Oh, look, Apple set-up an outside kiosk to help with the lines!"

Samsung rep: "I'm not saying this IS the IPhone4S, but I'm not saying it isn't, either"

 

[tgyberg]

$2 bucks without a contract?? Wow, go get one and sell it on ebay!

 

[kodiak799]

$2 bucks without a contract?? Wow, go get one and sell it on ebay!

Only the first 10 customers each day....Classic bait-and-switch....So Samsung probably has to sell 10 phones each day on contract to make-up the loss on the 10 they give away, unless of course they're just clearing excess inventory.

 

[Trusstopher]

Only the first 10 customers each day....Classic bait-and-switch....So Samsung probably has to sell 10 phones each day on contract to make-up the loss on the 10 they give away, unless of course they're just clearing excess inventory.

But it's a Samsung, not a carrier... unless there is only one carrier in that market, I don't think they can offer on-contract, just full price...

 

[OneTenderRebel]

Here's the real question, why would the line be any longer than 10 people? If only the first 10 people get the deal, it makes absolutely no sense for anyone else to get in line and wait for nothing........just sayin

 

[Trusstopher]

If it's between now and Friday... I just want to be one of the first 30 people, assuming I can camp there for the next 3 days...

 

[OneTenderRebel]

If it's between now and Friday... I just want to be one of the first 30 people, assuming I can camp there for the next 3 days...

if it's inside a mall they won't let them sleep overnight there, yes I am getting super technical with these details, what of it?

 

[kodiak799]

Here's the real question, why would the line be any longer than 10 people? If only the first 10 people get the deal, it makes absolutely no sense for anyone else to get in line and wait for nothing........just sayin

Because most of them probably think they're in line for an IPhone....Duuuuuhhhhhh!

 

[Trusstopher]

if it's inside a mall they won't let them sleep overnight there, yes I am getting super technical with these details, what of it?

I don't know how things work in "Coriolis-spins-the-wrong-way" land....

 

[OneTenderRebel]

I should offer everyone in line free "Droid Rebels". I think I could then have them promote for me and the phone will practically sell itself after that. Free advertising baby!

 

[OneTenderRebel]

I like this, I like a true face off of the two companies. I think both companies have taken the court issues too far and just need to let the tech do the talking now. I still blame the patent system for their dispute though.

 

[czerdrill]

I should offer everyone in line free "Droid Rebels". I think I could then have them promote for me and the phone will practically sell itself after that. Free advertising baby!

I don't think you need to convince anyone to get a Rebel. That's a no brainer