Editor in Chief
- Dec 30, 2010
- Reaction score
- Austin, TX
Although that title sounds like something we would do in an "April Fool's Day" article, the intel is genuine. Supposedly, Samsung plans to restructure themselves in a massive way. They plan to split up into two parts. One half of the company will continue to build hardware & software specifically for Samsung products, like their HDTVs, smartphones, tablets, appliances & more. The other half will be the manufacturing arm of Samsung, which will focus on the chipsets and components that go into manufacturing other companies tech, like the iPhone & iPad. Choi Gee-sung will head the manufacturer side of things, while Kwon Oh-hyun will be in charge of the Samsung retail side.
Apparently, Samsung's intention is to create a "firewall" of sorts so that they can continue to build the components for other companies' products, while still building their own devices that compete in those same markets, without their being a conflict of interest. Of course, it remains to be seen if this "restructuring" will be believable, but at least Samsung is making some effort in that regard. Here's a quote with a couple more details,
There's been speculation that the restructuring is designed to ease concerns that Samsung's components division could leak information about Apple orders to the mobile group — until now, both were under the command of Choi Gee-sung. Samsung "hopes the promotion of Kwon wipes out such worries," but also says the move will help maintain growth during a time of slow economic growth and a patent war with Apple. Whatever the reasons, it should make for interesting seating arrangements at company dinners.
What do you think of this reorganizing? Will it be a viable idea or is it just "smoke and mirrors"?