I'm gonna try out some speculative reasoning, and see if it leads anywhere plausible...
...once upon a time, a little company called Apple produced a commercial, borrowing from the theme of George Orwell's 1984:
[video]https://www.youtube.com/watch?v=R706isyDrqI[/video]
Of course, a few decades (and CEOs) later, that little company became huge and hugely successful. Naturally, the smart people (i.e., Android owners) learned to hate the successful company, for many reasons, but in part because of the incredible hypocrisy between Apple's 1984 self-portrait, and what they ultimately became. That is, the dominating, monopolistic, controlling company that Apple themselves mocked in the beginning.
So today I'm wondering: if Samsung unseats Apple as the consumer electronics (well, I mean mostly cell-phone) reigning king, will we grow to resent and hate them too?
My first instinct is to say, "That's impossible. The Samsung business model is 10,000 times more open than Apple's (plus a dozen other differences, like Samsung doesn't produce it's own proprietary OS)." That might be true, but I think sometimes it's just fun to hate Apple because so many sheeple love them. I dunno, I think it could happen.
-Matt