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People Details is a new sync service related to the recent release of Google Play Games. It was pushed to most (if not all) android devices recently. Its purpose is to tie you together across all Google Play services (the separate services available from the Google Play screen). The idea is to maintain a uniform and unique "identity" for you in all related Google Games so that data from one can potentially be used to "enhance" the user experience in another
Frankly it's more likely that it's to mine data so that you become more valuable as a marketing target for advertisers, since they will know all the different games you play and your "personalities", skill-sets, preferences (the key here being what your hot buttons are), and other unique things about you as the person rather than you as the username. The idea being that the whole (of you or your online gaming identity) is more valuable than the sum of its individual parts (the various individual names or identities you may ultimately elect to use if this weren't done).