If you have not heard by now Marvel will be experimenting with their MCU by releasing Daredevil, Luke Cage and Jessica Jones to Netflix. Unlike Agents of Shield, the Netflix Marvel series will be more darker and graphic versus their TV counterparts. With the exception of their TV shows Marvel has been printing money and even if this end up bombing the gamble is worth it and a safe one. If they bomb on Netflix they will not lose a lot of money (if any) and they can write it off as a separate thing from the movie universe. But if they garner a following then they are printing more money as well as building more interest in to their properties. So some of their lesser known characters who may not be able to carry a movie they can still make money by putting them on Netflix.