Sometimes simple and informative is the best strategy to sell a product. While humor and crazy antics can frequently get our attention, ultimately, if you find something about a product that you want or need, that will sell it to you better than any silly joke.
The above commercial might fit into that category. It's a new video teaser for the Moto 360, and rather than mocking the competition, or wowing us with glitzy special effects, it simply shows off what the watch can do, how good it looks and let's us know what it is.
It's hard to argue with simplicity.