What's the big secret ? This phone looks like how any other damn touchscreen smartphone should look like . I thought that the engineers already figured out how a 2010 touch screen smartphone should look like , minimum resolution of 800x480 preferably AMOLED , >5MP flash camera , capacitive touchscreen , fast processor , long lasting battery etc. What's the big innovation that they are loosing by making this public ? Oh , now I see where the innovation is , they eliminated the back curvature , now that's smart . Wait Droid doesn't have a curvature either , are they trying to copy the industrial design ?