Editor in Chief
- Dec 30, 2010
- Reaction score
- Austin, TX
A company called Emmis Communications is working hard to bring technology they call NextRadio to our smartphones. This new tech would would facilitate some "old tech" usage on our smartphones, namely good quality analog FM and HD radio. Here's a quote with some additional detail,
The company is talking to handset makers, carriers, operating system developers and chipmakers. “We’re at different levels of progress with each of those organizations. We’re trying to get an FM chip standardized and build an app on top of that,” said [CTO Paul] Brenner.
Brenner and Emmis Chairman/CEO Jeff Smulyan are working in tandem on the issue of persuading carriers to either embed FM chips or activate existing chips in their devices, with Smulyan handling the regulatory and broadcast industry support portion and Brenner staying on the business and technology path. “We’re trying to exploit what they’ve already put in the phone,” says Brenner, referring to devices that already contain an FM chip.
Emmis is calling NextRadio a hybrid radio smartphone app, meaning FM analog, plus Internet capability. However its pitch to carriers is consumers can use the app to listen to over-the-air radio without incurring data charges for streaming.
With the NextRadio app and its TagStation cloud services, Emmis says stations will have the necessary platform to synchronize on-air audio with Internet-ready data to manage and deliver an interactive artist and advertising experience.
The company's goal is to get this project to mass market sometime next year. What do you guys think? Is this something that you would enjoy on your smartphones?
Thanks for the tip, Str8Aro!