
You might glance out your window and look for flying pigs and shivering devils... the unthinkable is occurring. Bing has actually continued to gain valuable search marketshare against the behemoth that is Google. Bing's U.S. search market share recently rose to over 20%. Specifically, Bing rose to 20.1% share of all desktop searches last month. This is an increase from the 18.6% share from last year.
In contrast, Google's search marketshare lowered from 67.5% in March 2014 to 64.4% in March 2015. There's even more to the story than just that, though. The dirty little (not so) secret of the search industry is that Yahoo continued their agreement with Microsoft to use the Bing search engine for their searches. This means that if you combine Yahoo and Bing proper, than the Bing search algorithms cover more than 30% of the total market.
Could Microsoft actually pull a "search engine" coup on Google in the coming few years? We can't say that stranger things have happened, but that would definitely be a bizarre turn-around...
Source: SearchEngineLand