C'mon, who needs 250gigs of data a month? The only way to realistically hit that, without downloading illegal torrents, is if you watch A TON of Netflix//Hulu/etc. In other words, people are using their broadband to ditch cable and on-demand movies for cheaper alternatives. Naturally, cable is going to respond to recover those losses. Someone else is going to provide content cheaper, so they are going to capture part of that consumer savings for delivering the service. Or think of it this way - cable and other services were subsidizing your internet. Now people start dropping that cable and other services and there's nothing to subsidize your internet, so its cost must increase.