Google Cast To Become "Chromecast Built In"

[DroidModderX]

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After having changed the Chromecast branding to "Google Cast" earlier this year in an attempt to separate the Chromecast from software built in to devices for casting, Google is preparing to rebrand once again. They will now soon begin to refer to Google Cast products as "Chromecast Built In". Partners like Vizio, Toshiba, and Phillips are already advertising products as having "Chromecast Built In". Hopefully Google will figure out the name they prefer and stick to it so as to avoid consumer confusion. I think this branding may be the best. It specifically explains what it is. A Chromecast is a device that you plug in to your TV. Chromecast built in just means the device you needed is already built in to the TV, simple enough.

via Variety

 

[IIGood]

So....talk about identity crisis, huh? First we had Google TV, which folded...then Android TV and Chromecast...and now it seems they're coming full circle right back to where they started. Does Google even know what it's doing anymore??

 

[liftedplane]

So....talk about identity crisis, huh? First we had Google TV, which folded...then Android TV and Chromecast...and now it seems they're coming full circle right back to where they started. Does Google even know what it's doing anymore??

Give it six months and they'll rename it to alphabet cast.... smdh

 

[LoneWolfArcher]

We should start doing this with all products.

Instead of a blender, it should be Appliance with "Blending Blades Built In".
Instead of insulated boots it should be Boots with "Insulation Build In".

They could start getting creative with it!