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If it was like a gimmick back when T-Mobile first launched their uncarrier plan then yeah because people may just want to see if the grass was greener on the other side.
But as T-Mobile is getting better and better with their infrastructure you have to think that att is paying attention.
Personally I love this because competition is going to push the envelope. Att may be number two but being there means they are feeling the pull from both directions from Verizon and T-Mobile. Now this don't mean att is closing the doors tomorrow as they are making a profit, hence them buying DirecTV. But they are definitely not liking the idea of money going out the door to the competition.