The phone cost me $149 using my new every two. Haven't gotten a new phone it 5 or so years so the cost was no big deal as that cost works out to $75 a year (assuming using it for the full 2 year contract) or about $1.44 a week. Other than the cost of the phone, the data plan costs me .80 a day with my 20% discount. So my monthly cost has only increased .80 a day over what I was paying for my old, non smartphone. Not even the cost of a candy bar, far less then a cup of coffee. Bargain for what it does, I love it so far, wish I had gotten a smartphone earlier, but there weren't any I was really attracted to other than the iphone and I didn't want to go back to AT&T. Their coverage in my area is spotty. When you look at the cost of having a cell phone, even dumbphones can be considered expensive, the cost of moving up to a smartphone for a lot of folks really is not that big of deal when you look at how much they were paying for a plain old phone.
