It's a ploy to deflect the "reception issue's" and holding the phone another way that are all over the net.
Steve: "I'm getting slaughtered for my comments about holding the phone a different way!!! We need people who declined to be named to put a fake story out that the iPhone is coming to VZW!!!"
Exec: "but Steve thats an all out lie"
Steve: "Thats why they are people who decline to be named you idiot!!"