A couple of years ago Google and manufacturers gambled and gave the community vanilla devices sold on the Google Play Store. Unfortunately it was a failure as people did not want to pay full retail for a developer device. But I believe developer devices lacked options as well as exposure. Here are ways Google and OEMS could make GPE devices work. Sell it through Best Buy. I may be in the minority but anything more than $400 and I am going to want the option to insure it and I can do that through Best Buy as well as have a brick and mortar for exchanges vs postal. Radios and certification to operate on all US carrier's LTE network (ala' Nexus 6). The power of having a device without being tied to a carrier is awesome and I do not want to give that power up. Manufacturers offering more options for GPE devices: Enthusiasts gravitate to vanilla devices because they want to decide what to have on their devices versus the manufacturer. So if (for example) Samsung allowed GPE Galaxy devices to install the features they wanted it would be a more attractive choice for those of us who want clean devices free of bloat. And they could easily lock the apps to prevent others from stealing their software. Unlockable bootloader done simple like nexus devices (fastboot OEM unlocked) and factory images easily accessible so users can unbrick or manually update their device. Google create the software for GPE devices and post factory images. As much as I love my nexus 6 I will admit that at times I would like a device like the note 4 but do not want to compromise on the freedoms of an unlockable bootloader, swift updates, and the option to root. But I also would like a good camera so my ideal device would be a hybrid. What would it take to get you to buy in to a GPE device and why do you think it failed?