There has been a bit of buzz surrounding Verizon Wireless' early store closures scheduled for Sunday 6/26, as reported by Droid-Life.com. Today it seems that Droid-Life has disclosed the reason behind the early closings!

First and foremost, Verizon Wireless will be announcing their summer ad campaign, "Rule the Air". Subsequently, Big Red will be dropping "Wireless", and simply referring to itself as Verizon. According to Droid-Life, this will be simply for the advertising campaign, and should not be considered a permanent name change.

Secondly, there is rumors that Verizon will focus these super-secret meetings on their Droid line of phones, dubbing this summer, the "Summer of the Droid". Furthermore, the IPhone 4, as its predecessors, will be once again denied by the nation's largest 3G network.

So what do you guys think of the re-branding? Let us know :motdroidvert:

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Sources: Droid-Life.com and Engadget.com
Ad Campaign photo via Engadget.com
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android will rule just like PC's did and are...enjoy the backseat apple (again)

The name change is no biggie buy, to finally squash the iPhone talk is really big.. its officially a war now... Android v ios4 no contest. Drooooiiid....

thanks Shadez.

everyone, follow Shadez' thread discussion.

Saw a new commercial for this campaign:

yes!!! VZ nailed it what that commercial. perfect. also notice the Droid X in there? dancedroid

I did

Verizon always does well with their ad campaigns, though I hope they still keep up with the good Droid commercials. I always make my parents rewind the tv if I see a new one.

That Droid X looks mighty fine!

certainly an improvement from "Can you hear me now?"

Or the stupid map competition between Verizon and AT&T.

Well, there were a few funny ones from Verizon, but AT&T's were just annoying... And like a said, there were only a few funny ones from verizon at that.

LOL, would like to see a VZW commercial with an IPhone user struggling to find a signal....Droid guy tells him "maybe you're holding it wrong...try this"...After a bit, Droid guy gets a call and and says "sorry, I have to to take this".

LMFAO! That would be EPIC!!!

People still say epic?

LOL..yes they do..and that would be EPIC. And im an iPhone user who is about to switch to Verizon and the Droid. Because in all honesty..the iphone is boring and played out.
Plus the droid looks awesome..

RuleTheAir.com is Up... Shows off new commercial (same one we linked here)

I work for Verizon telecom. We install and maintain Verizons landlines (copper) and their FIOS to residential and business customers. We have always been a completely separate entity from Verizon WIRELESS. I can't tell you how many times I have told people I work for Verizon and immediately they start telling me or asking me about a cellular phone issue, etc.

Thru the years with the advent of VoIP phone service (cable providers, Vonage, Magic Jack, etc.) we have seen a decline in home phone service subscribers. Also I find more and more people opting to just use their cell phones at home and forego a home phone line altogether.

Although, the FIOS business seems to be growing, Verizon seems to be spinning off its old copper landline business. We recently spun off that business in 14 states to FRONTIER Communications. Consequently, the employees that were Verizon are now FRONTIER employees. It almost seems like Verizon is priming itself for something big.

I'm wondering if we are going to consolidate the remaining Verizon with Verizon Wireless and just be called VERIZON. If you havent noticed when you go into a VZ wireless store, they are pushing the FIOS to residential customers. It wouldn't surprise me in the least if they do that. I even had a mgr at 1 of their stores tell me that he thinks that it will happen in the near future. We will see.

Let's hope not

I live in a pretty much 100% residential area that has poor service by VZW. They keep blaming it on the NIMBYs who don't want a tower nearby, but I truly believe that VZ has seen so many landlines being replaced by people satisfied with their cell coverage that they never turn on the landlines when they move.

It would make good business sense for Verizon (Wireless) to NOT improve service where it is a high percentage of residential customers, as long as the company provides both services.

They should go the way of AT&T in the past and be forced to separate.

Verizon Communications and Verizon Wireless are two different companies. VZW is a joint venture of Verizon and Vodaphone. The actual company name is Cellco Partnership, they just do business as Verizon Wireless.