Of course....You're talking about a scenario where there's now one pie (instead of two) for wireless and cable. Consumer value isn't always created by lower prices, but sometimes thru additional services or content. And I think we've seen some of that, but more for people with multiple lines than individuals. And the CEO was correct about limited bandwidth. Additional spectrum can be offered (by the FTC, I think) or bought (from cable/satellite), but as it stands there are limits to what is currently available. Maybe new tech will change that, but even then don't expect to see a $30 truly unlimited plan where people start dropping home broadband. Haven't been able to find any articles, but I have to believe as usage and the # of users has increased that the cable companies have upped their access fees to the wireless providers.