So the day of release I paid full retail price to get my Maxx HD and keep my unlimited plan. Today I decided to get one for my 2nd line and expected to pay full retail. ( I have 4 lines, 2 smart phones and 2 basic) The rep told me she could use the upgrade from one of my basic lines to get the Maxx HD at the discounted price and keep my unlimited plan. Sweet! Then I asked about the phone I just got. She let me return it (on paper) then sell it back to me at the discounted price. + a $35 restocking fee. Double sweet!