If it were simply a matter of everyone doing the same thing in the end it would be one thing, but honestly the only thing VZ had going for them was unlimited data. Service coverage is pretty good for almost every one of the big four in most metro areas, so we're even there. Data plans are going to be similar for everyone, so we're even there. So what's left? The phone situation. VZ has consistently gotten worse and worse about phone selection. No decent Samsung devices with the exception of the Nexus, no decent HTCs except the Rezound with the One likely never to show up, no decent offerings from Sony, and increasingly locked down Motos. So why stay? I get the same service, the same data availability, and better phones on every other network. What the hell is the point of having the high-speed streaming abilities of 4G with such a low data cap? Even just with Google Music I would probably be over my limit if I weren't on wifi so often. If this goes down VZ better get some kick-ass, unlocked phones or I'm Audi 5000.