It could easily be changed, if companies had some balls. Remember, Apple went to vzw first for the iPhone. When vzw started making demands apple left. Went to AT&T which was more docile. Over the years the iPhone became a huge success. Verizon bent over backwards and let Apple do what they wanted. Apple is really the only company that has 100% control over their stuff. It's quite interesting to see what has been done with the iPhone and how much freedom Apple has. Considering they're the ones running the show and not the carriers. After that I'd say Microsoft has some more control. WP7 is a pretty untouched in roughly the same way the iPhone is. Unfortunately, it isn't popular enough for carriers to care about it. Then you got your NEXUS.... See Apple got where they are by showing the four that they needed the iPhone. I'm sure if Google pushed harder restrictions we could see Google being in charge of Android and having it be more like the iPhone. Android is very popular and I'm sure the carriers wouldn't turn it away. Then again we'd most likely lose the openness of Android. Is that something we really would like gone?