Under Armour & HTC Team Up to Bring Complete Fitness Ecosystem of Devices

Discussion in 'Android News' started by dgstorm, Jan 5, 2016.

  1. dgstorm

    dgstorm Editor in Chief
    Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    11,016
    Likes Received:
    3,979
    Trophy Points:
    823
    Location:
    Austin, TX
    Ratings:
    +4,254
    [​IMG]

    If you are a fitness fan at all (or even just a fan of fitness apparel), then you will surely have heard of Under Armour. They are one of the top makers of fitness clothing globally. In the recent past, Under Armour has also dabbled with wearable fitness tech, but these devices have gone largely ignored for various reasons. Their latest endeavor is likely to buck that trend.

    Under Armour and HTC have partnered to create an entire ecosystem of connected fitness tracker devices that are all managed by a single app and hub. The whole product is called the Under Armour Healthbox, and it is actually three interconnected gadgets. This includes the UA Band, UA Scale and UA Heart Rate chest strap.

    These devices are designed with various tasks in mind and will communicate seamlessly using Under Armour's mobile fitness app called Record that works on iOS and Android. This fully fledged fitness ecosystem is designed to help budding athletes track their workouts, daily activity, sleep, weight, body fat percentage and nutrition. The UA band will cost $180, the UA scale will also cost $180, and the UA heart rate monitor is $80 when purchased separately. You can get all three devices in the UA HealthBox for just $400. Pre-orders for any of these will supposedly be delivered on January 22nd, 2016.

    That's not all that Under Armour has cooked up for the technological fitness world of the future. They also created something called the SpeedForm Gemini 2 smart sneakers. These fitness shoes include a sensor to track and store running data such as time and date, duration, distance and splits. These shoes also sync with the Record app. Supposedly the shoes never need to recharge because the battery will outlast the tread on the shoes. These connected fitness tracker shoes will supposedly be available February 29th for $150.

    Finally, Under Armour also created a set of bluetooth earbud headphones. These headphones are actually
    two different sets of wireless earbuds using JBL sound. Both are sweat-proof and will connect to any iPhone or Android handset. They also feature a no-slip design. The upgrade to the base model will feature in-ear heart rate monitoring. The headphones will launch sometime in the Spring of this year and will be priced at $180 for the base model and $250 for the model with built-in, in-ear heart monitoring.

    Source: UnderArmour
     
  2. dgstorm

    dgstorm Editor in Chief
    Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    11,016
    Likes Received:
    3,979
    Trophy Points:
    823
    Location:
    Austin, TX
    Ratings:
    +4,254
    Here's a picture of the actual devices:

    [​IMG]
     
  3. Mustang02

    Mustang02 Diamond Member

    Joined:
    Aug 8, 2010
    Messages:
    7,624
    Likes Received:
    5,114
    Trophy Points:
    1,563
    Location:
    Ohio
    Ratings:
    +6,072
    Current Phone Model:
    Nexus 6P/5X
    $250 for earbuds?????
     
  4. cereal killer

    cereal killer Administrator
    Staff Member

    Joined:
    Oct 29, 2009
    Messages:
    11,397
    Likes Received:
    1,280
    Trophy Points:
    558
    Location:
    Austin, TX
    Ratings:
    +1,427
    Current Phone Model:
    Nokia Lumia Icon
    Likes: Products look very appealing and the entire ecosystem is very powerful
    Dislikes: Do you need the heart rate monitor to get more accurate workout data?, No GPS

    For $250 (Band 2) I get GPS, heart rate monitoring, tracking of different workouts from weigh lifting to yoga. I think its packaged really nicely and for that people will be swayed. MSFT Band 2 is the best activity tracker out there right now. Fitbit's blow and are inaccurate. I went through two of them because I thought the first one was defective--nope just inaccurate.

    When a company comes along and puts together a package like the Band 2 I'll take a look, but the Healthbox just doesn't cut it for me.
     
    • Like Like x 2
  5. DougDroid

    DougDroid Administrator
    Staff Member

    Joined:
    Nov 6, 2009
    Messages:
    191
    Likes Received:
    34
    Trophy Points:
    28
    Ratings:
    +41
    Sounds like a good move for HTC!
     
    • Agree Agree x 1
  6. Mustang02

    Mustang02 Diamond Member

    Joined:
    Aug 8, 2010
    Messages:
    7,624
    Likes Received:
    5,114
    Trophy Points:
    1,563
    Location:
    Ohio
    Ratings:
    +6,072
    Current Phone Model:
    Nexus 6P/5X
    $199 now on amazon.
     
    • Winner Winner x 1
  7. LoneWolfArcher

    LoneWolfArcher Silver Member

    Joined:
    Dec 29, 2009
    Messages:
    1,807
    Likes Received:
    480
    Trophy Points:
    128
    Ratings:
    +632
    UA is really upping their marketing. They sponsored the latest version of Deer Hunter. You can see their UA gloves in the game.
     
  8. liftedplane

    liftedplane Gold Member

    Joined:
    Jan 15, 2011
    Messages:
    2,238
    Likes Received:
    752
    Trophy Points:
    323
    Location:
    Washington State
    Ratings:
    +914
    that price though... seriously, there has to be a way to not have all of this be so expensive.
     
  9. Mustang02

    Mustang02 Diamond Member

    Joined:
    Aug 8, 2010
    Messages:
    7,624
    Likes Received:
    5,114
    Trophy Points:
    1,563
    Location:
    Ohio
    Ratings:
    +6,072
    Current Phone Model:
    Nexus 6P/5X
    Just found out why.

    It has a heart rate strap
    Has a scale
    And a band
     
  10. liftedplane

    liftedplane Gold Member

    Joined:
    Jan 15, 2011
    Messages:
    2,238
    Likes Received:
    752
    Trophy Points:
    323
    Location:
    Washington State
    Ratings:
    +914
    no, each piece is ridiculously priced... they are keeping the prices ridiculously high on this stuff... kinda like how LCD screens were a few years ago even though they cost quite a bit less to produce.
     
    • Like Like x 1
  11. Mustang02

    Mustang02 Diamond Member

    Joined:
    Aug 8, 2010
    Messages:
    7,624
    Likes Received:
    5,114
    Trophy Points:
    1,563
    Location:
    Ohio
    Ratings:
    +6,072
    Current Phone Model:
    Nexus 6P/5X
    They charge it and people will buy. Why short themselves? I agree they are insane prices.
     
  12. liftedplane

    liftedplane Gold Member

    Joined:
    Jan 15, 2011
    Messages:
    2,238
    Likes Received:
    752
    Trophy Points:
    323
    Location:
    Washington State
    Ratings:
    +914
    Cause more people would buy

    Sent from my XT1575 using Tapatalk