Things Grow Bleaker for HTC; Earnings Nosedive 79% in Q3 of 2012

Discussion in 'Android News' started by dgstorm, Oct 8, 2012.

  1. npro1464

    npro1464 Member

    Joined:
    Sep 17, 2010
    Messages:
    416
    Likes Received:
    8
    Trophy Points:
    18
    Location:
    NJ
    Ratings:
    +8
    We can't blame them for not updating the Thunderbolt to ICS- They packaged it and passed it off to Verizon. Verizon has just seemingly squashed the whole thing, I guess in hopes of getting us schmucks with Thunderbolts to sign new contracts and to get new phones. They are to blame for this terrible phone. They should have pulled the Thunderbolt and released the Rezound as it when they clearly were behind the curve at the time in phones and the phone had a boat load of issues. IMO, with a year left on our contracts, VZ and/or HTC should have offered us Rezounds or Inc LTE's as a consolation for putting up with this piece of crap phone and being guinea pigs for VZ's LTE launch.

    Beats was a stupid investment. Even stupider was pulling away from it. Getting Beats headsets with your phone separated HTC from the pack, but they stopped packing them altogether. Now you get Beats software integrated with your phones. Great, I get a more bassy sound.

    And Sense has not kept up with the others. It's slow, laggy, an dorky looking now. Samsung and Moto have breezed past HTC with their UI improvements and innovations. The Galaxy SIII is looking like a game changer. Not only is it still the best phone out there, it is available on every carrier and looks exactly the same everywhere you go. With this strategy and a terrific marketing campaign Samsung built themselves a brand, which HTC did the old fashioned route with the One X, giving exclusivity AT&T and putting out a cracked out verison of the One X on Sprint (rebranded as the "HTC EVO 4G LTE", what a terrible name- confusing since there was already an "HTC EVO 4G." The average consumer, I'd venture to guess, would suspect that the two ere the same phone. How they let Sprint talk them into that one I'll never understand). Add in the Note and now the Note II, why would anyone want an HTC device? Also, their marketing is terrible. Has anyone ever seen an ad for the One X or the EVO 4G LTE? I haven't.

    The Nexus rumors make a ton of sense (no pun intended). HTC gets a chance to break away from their Sense UI, trusting Google to polish their OS, and they also get to build a semi-phablet phone to compete with the Note II. As much as I hate my Thunderbolt and would never get another HTC device again, I hope HTC turns it around and has better luck going forward. They were a huge part during Android's early years, making the first Android phone (the HTC G1), the first Nexus, and breaking the barrier for phone size when they released the EVO 4G. I just hope they don't get bought out by Microsoft or something, and we have to say good-bye to HTC forever..
     
  2. kodiak799

    kodiak799 Gold Member

    Joined:
    Feb 20, 2010
    Messages:
    6,147
    Likes Received:
    828
    Trophy Points:
    258
    Ratings:
    +1,003
    I'd say one of their mistakes (that other Android mfrs are also making) is they tweak a phone and give it a different name so the carrier can promote "exclusive" devices. Problem is, you lose scale on your marketing/advertising and the carriers do not promote phones equally.

    Sammie is the only one with the scale and profitability to compete with Apple's advertising. They also leverage their "S" series. Moto and HTC are really asleep at the wheel in that regard.
     
  3. cybertec69

    cybertec69 Silver Member

    Joined:
    Apr 19, 2010
    Messages:
    2,207
    Likes Received:
    267
    Trophy Points:
    148
    Location:
    Staten Island, NY
    Ratings:
    +318
    By them leaving all their top tier X line smartphones from Verizon and just going with AT&T and Sprint has not helped them one bit, how can you ignore the largest LTE network in the USA. Looks like their panties are still in a bunch from the Rezound flop on Verizon "which was not Verizons fault" but HTC's late introduction of the device. And don't get me started on the Beats flop, what a wasted $300 million. And they should abandon the non removable under powered batteries in their new line of smartphones.
     
  4. DrGalaxy

    DrGalaxy New Member

    Joined:
    Oct 8, 2012
    Messages:
    10
    Likes Received:
    0
    Trophy Points:
    1
    Location:
    Tampa, Florida
    Ratings:
    +0
    btw its not verizons fault for not updating them its the companies when i worked for verizon they dont hit a button to send update...... the manufacturer sends its out via the network by user.... i blame poor management with pumping as many phones out with similar specs out its capitalism if you fail to dominate all the time your company will fail



    really they need to do something about sense laggin up and the bloatware with all their phones and headphones shouldnt sell the phone they need to do something no one else is doing(saying this as my broken tb and eris lay next to my 2 galaxy nex)
     
  5. Dorian

    Dorian New Member

    Joined:
    Mar 28, 2011
    Messages:
    16
    Likes Received:
    1
    Trophy Points:
    3
    Ratings:
    +1
    And in the end, that's what it boils down to... what your opinion of good UI design is. Good UI is simple, clean and unobtrusive. I can't say any of that about Sense. It's in your face, gaudy and completely obtrusive.

    IMHO, Sense is an abomination, just like Moto's skins (and yes, I mean the newer stuff also). BUT, that remains MY opinion, and everyone has their own.

    I'll admit, Moto's skin is nicer than Sense... but I still stand by my opinion that TouchWiz is the best skin. Even though skins are horrible anyway. :/
     
  6. Kenyon1

    Kenyon1 Member

    Joined:
    Dec 27, 2011
    Messages:
    50
    Likes Received:
    4
    Trophy Points:
    8
    Ratings:
    +4
    Ya for most people it's a turn off, but being a college kid Beats Audio is the cool thing to have. It is apart of being a hipster nowadays.
     
  7. Dorian

    Dorian New Member

    Joined:
    Mar 28, 2011
    Messages:
    16
    Likes Received:
    1
    Trophy Points:
    3
    Ratings:
    +1
    ATM-M50's. That's where it's at.

    -College Student

    But yea, I do see a LOT more Beats headsets than I would like to see on campus.
     
  8. PereDroid

    PereDroid DF News Team Reporter

    Joined:
    Jan 25, 2010
    Messages:
    5,911
    Likes Received:
    3,674
    Trophy Points:
    1,563
    Location:
    Cleveland, Ohio
    Ratings:
    +4,267
    Current Phone Model:
    Moto Turbo 2
    I love some of the reasons you guys think HTC is failing because of. Not being able to use 3rd party tether apps? Yea, I don't think so.
    Enthusiasts always think it's those little niche items that kill a brand. Heard the same thing about Saab when it was failing. "They would have been saved if they made an AWD car earlier.". Yea, not.
    It's not Sense. Which I still love BTW.
    It's not tiny batteries, or BEATS audio.
    Someone on the first page nailed it. The guy who said "tiny battery in his point 2" was correct on his point 1...
    One simple thing. The same thing that made Apple great, and is making Sammy great, is killing HTC.
    M A R K E T I N G.

    The brilliant decision to bring your flagship to just ONE carrier initially. Then expand it to a bit player carrier and ignore VZW.
    Then to make commercials with a guy parachuting out of a plane and making this your killer feature:
    "You can take a picture WHILE YOU ARE SHOOTING VIDEO!!!! Cool huh?"
    NO HTC! Do you do ANY research? WHo was the LONE uber nerd clamoring for that feature????
    Anybody EVER shooting a video and thought to yourself: damn I wish I could take a still picture right now.

    They came out with the Rezound and advertised what a killer music player it was and??? They sold a bunch!
    Totally dropped the ball with the marketing "angle" on the ONE and the ONE X, AND the Droid Incredible 4g LTE. Anyone seen that thing advertised AT ALL? Anybody besides us enthusiast even KNOW that phone came out???

    It's saying something when HTC can lose a HUGE fan... like me.

    Back to Moto or Samsung for me come April. Still waiting on that August release date for ICS on my Dinc2....
     
  9. syndicate0017

    syndicate0017 Silver Member

    Joined:
    Feb 2, 2011
    Messages:
    2,007
    Likes Received:
    48
    Trophy Points:
    113
    Ratings:
    +48
    Except that every update must be approved and signed by Verizon...now I don't know whether Verizon is holding updates for "testing" or HTC is slacking, but I doubt that Verizon is clean of everything and is not withholding the update. Its already pretty much assumed the reason the Bionic still doesn't have ICS officially is because of Verizon. Wouldn't doubt HTC being affected as well.

    Sent from my Galaxy Nexus using Tapatalk 2
     
  10. Dorian

    Dorian New Member

    Joined:
    Mar 28, 2011
    Messages:
    16
    Likes Received:
    1
    Trophy Points:
    3
    Ratings:
    +1
    Except marketing had nothing to do with them debuting their flagship One X on only one carrier in the US. It's that type of model fragmentation (and I hate to use that word) that is killing several brands. When you've got 4 very different handsets where you should only have one...

    Samsung finally understood. You see the same Galaxy S III whether you're on Sprint, AT&T, Verizon or T-Mobile or even the International version. It just has a carrier branding on the battery cover. That's it. The software can be updated much quicker because there are no customizations, they're creating a true high-end branding and they've got a VERY easily recognizable product. This was something I was really hoping HTC had learned, but I guess not.

    Marketing may be doing some real damage, but what I said above is, I believe, what's killing them.
     
  11. nikecar

    nikecar Active Member

    Joined:
    Jun 28, 2011
    Messages:
    1,233
    Likes Received:
    19
    Trophy Points:
    38
    Ratings:
    +19
    false. I have FoxFi and I can use it to connect with my tablet. However, technically, wifi won't work, but Blutooth does work.

    It was for me when the Rezound initially came out. I laughed at "Beats" word up!... then I researched months later due to a warranty claim on my other phone, and got the Rezound for free. Free trumps Beats though.

    I agree that skins are horrible, but I dislike Samsungs the most. with Moto a close 2nd.
     
  12. PereDroid

    PereDroid DF News Team Reporter

    Joined:
    Jan 25, 2010
    Messages:
    5,911
    Likes Received:
    3,674
    Trophy Points:
    1,563
    Location:
    Cleveland, Ohio
    Ratings:
    +4,267
    Current Phone Model:
    Moto Turbo 2
    I still consider that MARKETING, though. They chose to bring a phone to a limited market by only going with one carrier. They made a conscious decision to market that phone ONLY on the ATT network. And later T-Moby.
    So I think we are saying the same thing. Marketing doesn't ONLY mean making commercials. It is how you bring your product to market, as well.
    Otherwise I think we are in total agreement.
    As I said: big HTC fan. Saw the specs for the ONE X and got all excited.
    "Sweet! My next ph----- ATT only?!?!?!?! F!!!!!!!!!!"

    Also agree not a fan of Sammy's UI at all. Liked the original Moto, but not the next few versions, like the Bionic.
    Do like the RAZR M UI, so may go back to them.
     
Search tags for this page

htc logo wallpaper hd