Things Grow Bleaker for HTC; Earnings Nosedive 79% in Q3 of 2012

Discussion in 'Android News' started by dgstorm, Oct 8, 2012.

  1. dgstorm

    dgstorm Editor in Chief
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    It seems like poor HTC is having trouble pulling themselves out of this tail-spin they are in. Their new earnings report just came out and they took another huge hit for another quarter. Their earnings dropped 79% in Q3 of this year, and their overall revenue was down as well. Here's a quote with more details,

    While this is definitely awful news, it's still to early to count HTC out. All it will take is one good hit device to help make them competitive again. There are many of us rooting for that potentiality.

    Source: HTCOneForum via BGR
     
  2. johnomaz

    johnomaz Silver Member

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    I hate to say it, but they did it to themselves in some ways. Poor updates from HTC for phones, non support for some older flagship phones (/cough Thunderbolt). They all look the same which to me sucks. HTC Sense UI sucks. Beats audio was a sham. It was just a software EQ though the headphones were decent. Plus they put out WAY too many phones.
     
  3. zomnomnombie

    zomnomnombie Active Member

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    I blame Sense.
     
  4. syndicate0017

    syndicate0017 Silver Member

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    Its really a love it or hate it thing. I despise Sense...I find it intrusive and overdone. Some will stand by it and say its beautiful. My girlfriend is one of those people. It might be a small contributing factor to the lack of success, but I doubt its the primary reason.

    Sent from my Galaxy Nexus using Tapatalk 2
     
  5. nikecar

    nikecar Active Member

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    I like Sense over Samsungs. i like Sense over Moto's...
     
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  6. SquireSCA

    SquireSCA Silver Member

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    Sense 4.0 is great actually. I think that it appeals to a lot of people. I don't like the "pure Google" look. I think that having a base Google UI makes even the iPhone look relevant again. It's crude in a lot of ways, even on Jelly Bean. Sense adds polish, and it does have some really nice widgets built in that I find useful.

    I run custom ROM's on my devices and on the phone I usually stay with a Sense based one. It's clean, pretty and useful IMHO.
     
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  7. LoudRam

    LoudRam Senior Member

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    I blame poor advertising. You saw some ads for the One X and the TB but as for the Rezound, Dinc 4G, One S almost nothing. The majority of phones aren't bought by techies like us that actually do our homework on specs and features. They need to get the word out. What good is it to have a top tier phone if no one knows about it or what it can do... ie Rezound.

    And I like Sense as well. I bounce back and forth between that and GL.
     
  8. N4UPD

    N4UPD Member

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    Another thing that hurt them is not being able to use 3rd party wifi hotspot apps such as foxfi unless you used USB Tether.
     
  9. jseah

    jseah Active Member

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    Here are what I feel the mistakes HTC made:

    1. They come out with a new flagship top of the line phone, the One X, and they make it an AT&T exclusive. For Verizon, they put out the Incredible LTE, which would be best described as a mid-range device. The last top of the line device they put out on Verizon is the Rezound, which is now 11 months old. A flagship device that doesn't come emblazoned with an Apple logo will obviously not sell as well on AT&T as it would on any other carrier.

    2. They put the smallest standard batteries around in their devices. With LTE being a battery hog, the standard batteries in their LTE phones are somewhere around 50% smaller than their competitors. It makes an extended battery a must buy and the customer then has to accept the size compromise.
     
  10. Kenyon1

    Kenyon1 Member

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    HTC Rezound is an awesome phone and when people ask about it, I say it was the first 720p phone in the US, has beats audio, and still has some kick a specs. But most people just want the hip thing out there. iphone or the s3.

    I also blame poor advertising for their current problems
     
  11. Byakushiki

    Byakushiki Member

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    Problem is, for many people, Beats Audio is actually a turn-off as some people value true-to-recording quality without an unnecessary bass boost. Besides that...It is somewhat surprising that this happened.

    Breakfast beats worrying.
     
  12. MissionImprobable

    MissionImprobable Silver Member

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    Maybe having two Windows 8 phones will help them out. As others said, poor advertising, poor updates, and poor rollout of top tier devices. Time to make a change.
     
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