The Reason for Samsung's Dominance: $11 Billion on Marketing & $10.6 Billion on R&D

Discussion in 'Android News' started by dgstorm, Mar 6, 2013.

  1. kodiak799

    kodiak799 Gold Member

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    To be honest, I've not noticed much Samsung ads on tv. I'd bet most consumers, if you asked them to name a cell phone maker, Samsung comes 4th or 5th behind Apple, Moto, Blackberry and Nokia (outside the US).

    Of course, if that buyer does any research at all they'll see Samsung plastered all over the place. But that same buyer likely shops on value and some basic specs - and we all agree, spec-wise, that Samsung has done a better job than the others in terms of bang-for-your-buck.

    Sammie gets you with marketing, but they also get you with a superior value proposition. But if you are a completely brain-dead consumer, you'll probably go Apple or Moto (not saying all their buyers are brain-dead).

    At this point, the market is pretty heavily commoditized, and HTC has no real brand or value proposition. Same for LG (and I may be wrong, but IMO LG is a mid-tier electronic mfr, which is what many will think when looking at their phones).

    So Sony has quite a bit it can leverage to build share. And that's another thing worth mentioning - people know Sammie makes great tv's (among other things), so when all these phones look the same for about the same price, if you know nothing else you probably choose Sammie.
     
  2. sweeeeet

    sweeeeet Silver Member

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    have u met the guy Sam Sung? lol

    if u asked anyone to name 3 TVs and 3 cell company's... samsung will be on most; if not all of those lists... they are beasting and rightfully so... they put out good products

    Sent from my DROID BIONIC using Tapatalk
     
  3. jroc

    jroc Silver Member

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    I like Samsung for TV's and monitors, appliances. At work Samsung and Sony get mentioned alot for TV's. For phones it might be Samsung or Galaxy, Apple or iPhone, Blackberry.. in no particular order. And not necessarily HTC but EVO.

    ...And I think some ppl still refer to Android phones as Droid phones at my job....lol Or Android phone.
     
    #15 jroc, Mar 8, 2013
    Last edited: Mar 8, 2013
  4. kodiak799

    kodiak799 Gold Member

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    I think there is a very large % of people over 40 (a not insignificant sized market) that would struggle to come up with Samsung as a cell phone manufacturer.
     
  5. androidlearner

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    Re:

    The hardware isn't the problem. Samsung does the one thing no other manufacturer does. Advertise. You can build a phone with the best hardware specs for the next 50 years and it means nothing if no one knows about it.

    Sent from RAZR Maxx FlyingJelly
     
  6. sweeeeet

    sweeeeet Silver Member

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    sure if they never had a cell phone at all or watched TV or entered the internet.... samsung always had a broad phone range.. I had a Samsung flip phone 10 years ago... they had budget ones and still do... prepaid... international... mid level... and especially high end... they've never been so in your face as today but they've always been around

    Sent from my DROID BIONIC using Tapatalk
     
  7. kodiak799

    kodiak799 Gold Member

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    Now that you mention it, I guess I did have a Samsung flip phone at one point. But until the last few years I never would have thought of them as a cell maker (Apple, BB, Nokia, Moto) - I had an LG Chocolate and struggled to remember that also.
     
  8. sweeeeet

    sweeeeet Silver Member

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    I had an lg voyager... since I never wanted to leave Verizon I wasn't impressed with any Samsung on Verizon until the s3 and now note 2... they really stepped it up

    I would've got the s2 over the bionic any day if it was on Verizon.. now my only interests are note 2 and s4

    Sent from my DROID BIONIC using Tapatalk
     
  9. soycoffee

    soycoffee New Member

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    Although I got a crappy build and terrible ATT service on a Samsung Captivate, I got excellent customer service from Samsung. ATT ignored my ten year record as a customer and could not solve the problems I had with the phone. Samsung customer service worked with me and found options. For that reason, I will try again with Samsung, but not with ATT.
     
  10. Big Ry

    Big Ry Active Member

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    As much as I love the features, screen, and responsiveness of Samsung devices, I'm pretty much fed up with their build quality. I couldn't care less about the plastic casing, but everything inside is garbage. The god awful TI processor in my gnex is simply a heat generator. My phone is so sluggish now, no matter what ROM or kernel I run. But even more annoying is the reception. It got terrible reception from the get go, like everyone else with a gnex. It's slowly degraded to the point that I almost never get 4g anymore. And I live in the heart of Baltimore city! And even the 3g barely works. It'll say I have 1-2 bars, but I can't connect to the internet to save my life. I've tried all available radios. I think if this rumor about an HTC one max on vzw turns out to be true, I'll probably move to that. The only thing I've disliked about HTC is their tiny batteries.

    Sent from my Galaxy Nexus using Tapatalk 2
     
  11. kodiak799

    kodiak799 Gold Member

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    ^^^so glad I returned my GNex for a Rezond