Friday we got a glimpse of what Google is trying to do with the future of the smart phone industry. Android was first released to the public in 2008 and had a wide spread release in November 2009 with the Motorola Droid. From there it took 3-4 years before OEMS and Google matched both software and hardware to take full advantage of each others full capabilities. What Android managed to do was spark interest in software development. People from all over and all ages got into some form of software development whether it be in the form of customized roms or app development. Clearly the software innovation of rom developers has had a major input on the direction that Android devices have gone. Google with project Ara is looking to capture that same lightning in the bottle and build the same kind of excitement and innovation in the hardware area. This brings me to my first question. Will Google be able to create the same kind of underground grass roots effort in the hardware aspect as they have on the software side? How long will it take for us to fully see the benefit or before manufacturers take full advantage of project ara and become the "Samsung" of the Ara industry? How long will we get from before the concept reaches maturity (ie we can argue that we did not begin to see android become a software that was on par with ios,the top phone os at the time, until Jelly Bean which took 4 years)? What manufacturers would you like to see embrace the phone block idea? How long until phone blocks become a device that is practical, functionally, and aesthetically pleasing?