Sundar Pichai, (Google's Lord of Androids and Chrome), had something else to share besides their new carrier service, Nova. He confirmed that Google is creating the API for their own improved mobile payment system and it will be called Android Pay. Pichai described Android Pay as more of a framework for mobile payments than a specific app. Google's intention is that it will become a full service on which other companies will be able to build their own payment system. Initially it will utilize NFC technology, but Google plans to introduce other options in the future. More than likely this service (and Google's carrier service) will be officially unveiled during Google I/O later this year. While the name is unoriginal, it actually makes sense to keep it simple. If consumers hear Apple Pay, Samsung Pay or Android Pay, they will automatically know you are talking about mobile electronic payments. It keeps it brand specific, yet indirectly standardizes the naming convention. It's very clever, and is much better than Isis, Softcard, or LoopPay.