I want a Kindle, Ill admit it, but fact is the books on there are too daggone expensive and its STILL not in color. How long has the thing been out now? Cmon now, this is ridiculous. I dont care about the E-ink and all that other stuff, all I know is the Nook just came out and its in color. You can 'lend' your friend a book up to three weeks, that kinda thing is what sold the Nook to me immediately. I havent bought one, however, Im sticking with my iTouch and Droid EBook readers. But if I ever upgrade the Nook is looking real good. And the book pricing, Ive read many complaints on the Amazon board about that. Think they said that you can actually go out and buy the actual book cheaper than the EBook version. What kind of mess is that? Not to mention it cant read PDF or LIT, IIRC, so its useless to me.