Steve Jobs dubs Google's 'don't be evil' motto 'bulls**t' ? The Register "We did not enter the search business," Jobs said in reference to Google. "They entered the phone business. Make no mistake: they want to kill the iPhone. We won’t let them." Google's already taking over, and I really hope this just makes google mad enough to make a even better product We all know google has the power to destroy apple if there wanted to.