It looks like Sprint is making wise moves with the billion-dollar cash infusion by Japanese Softbank owner Masayoshi Son. Not only have they been improving their network, Sprint also just rolled out a new ultra-simple smartphone plan that offers tremendous value called "All-in Wireless." To show off this new plan, they spent some of that investment money to snag Wold Cup Soccer/Football Star David Beckham to help them out in a clever new commercial. The commercial (shared above) is actually quite clever and funny, and really hits home that Sprint's plan is very competitive. Of course, Sprint can only dream they will get the influx of customers shown off in the commercial, but it's brilliant marketing regardless. The new "All-in Wireless" plan is very impressive too. What do you guys think? Could this new tactic make a difference for the oft-maligned "Now Network"? If Sprint's network was solid and fast in your area of the country would you consider this offer?