We learned a few days ago that Verizon is doing away with Subsidized pricing forever. They have also decided to change their pricing structure to make things "easier" on consumers. I think in a way this could be a good move for consumers overall. This is what they have in Europe and it has pushed carriers to be super competitive. In Europe most people bring their own devices to their carrier. So there is no reason to be locked down in a contract. With no contracts people go to the carrier that cost them less. Here in the states we have become accustomed to entering a two year contract and getting a phone at a highly reduced rate. T-mobile did away with subsidized pricing a while back. You can purchase a phone from T-mobile, but you are not obligated to stay with them at all. I actually bought my Galaxy S6 from T-mo. I payed for it outright and then canceled my plan with no penalty. Now we see Verizon doing the same starting August 13th. The question remains should you ever buy a new phone again? There is now no real incentive to buy a new $650 device. With no discounted pricing it may not even be feasible for most people to pay that kind of price for a phone. I have always paid full price for my phones, but only to save my unlimited data plan. There is now no reason for me to ever ditch my legacy plan since I won't be able to save any money on purchasing a new device. I have a feeling that if AT&T and Sprint follow suite we will see the price of flagship devices nose dive, or we won't see flagship calibur devices released in the future. We may see more devices like the OnePlus 2 and Moto X Pure in the near future. This may also pave the way for huge growth for companies like Xiaomi or Huawie. Hopefully these companies will see the opportunity they have here and start including CDMA LTE chips in their devices. If you must have a new and high powered flagship there will be other options than buying new. After Verizon told me they would not be willing to sell me an LG G4 without changing my plan I went to Swappa and found a slightly used device with no signs of wear for $430. I inserted my sim and all is well my legacy plan remains in tact. Swappa has just about every phone under the sun for sale. This post is meant to stir up some discussion. What are your ideas on this new move by Verizon? Do you see yourself purchasing a brand new $650 device now that there will be no subsidies? Do you see yourself going with a lower end device, or maybe a Chinese branded device? Sound off below.