I bought the Galaxy Nexus because of the great screen, good hardware and most importantly because I knew it would be priority and that they would keep it updated and for a long time. I have had the OG Droid, and the HTC Incredible both for long periods of time, and the Bionic briefly. I have never rooted a phone. After having the GNex for a couple weeks, I really like it, but all I hear is that the main reason to own a GNex is to root it and all the dev support. This is making me want to root. I dont want to risk bricking the phone, but it seems that there is so many options and ways to really customize it that I am getting tempted to do it. What do you guys think? Is there enough upside? Do the available roms make the device that much better than all the competition that I should go ahead and do it? If so, what is the best way to go about it, and what Roms should I consider to get the best features?