I have been thinking a lot about Motorola and my phone, and why its awesome, etc. I think that Motorola is going to totally change the way that cell works, and heres why... The Moto X is something new and completely different. In the past it seems like the only thing that really mattered in a phone was how much RAM it had, and how many cores. Basically quad-core > anything else. Well, the Moto X may only be a dual-core, but its so efficient that it is much smoother than any other phone Ive ever seen (this is based on the fact that I had an S4 I got rid of for the Moto X). The user experience with the Moto X is out of this world. It does things that other phones just cant. It has a ridiculously good battery life. It basically only lights the pixels that need to be lit for notifications. That means in a completely dark room only the actual text is lit, there is no huge backlight the will give you a sun burn. So, basically the phones are innovative. This phone can be completely designed the way you want it. You pick your colors, your accents, your stock wallpapers, you can even have it custom engraved with your own text. You can even put your own text on the boot screen! Basically, variety is what makes life great. You can even buy accessories like SOL headphones that are color matched to your phone! Lastly, they are (to the best of my knowledge) the only ones to sell a Dev edition that has the boot loader unlocked, especially on Verizon. Price price price (and marketing)... Basically Motorola has made a very cool phone that's not $700 retail. They also do a good job of promos. They offered the Moto X for $349 without a contract yesterday. They are going to do it again on Monday. Even if it weren't on sale it would be $499. In comparison the S4 was like $649 starting for off-contract this will be appealing to Verizon customers that don't want to lose their unlimited data, and don't want to empty their piggy banks to buy it. If you do want to buy it outright you can afford it. So, if want to buy a phone at full retail you can get financing through Motorola. My understanding is that there is no interest for a year a half. This basically allows you to get a phone (that's already affordable) and not be stuck paying for it by a two year contract, or by the pay per month plans the carrier offers (I don't remember what its called, sorry). MotoCare - When I had my S4 I was paying $8 a month for insurance. I actually broke my S4 screen at one point and found out I also had a $100 payment to get a new one. Not cool! So, when you buy a new Motorola phone you can buy MotoCare which is $85 up front. This provides you protection for up to 2 years for loss, theft or damage. You can file up to three claims, and each claim is $29.99. Pretty dang cool if you ask me! So, you're no longer stuck paying the carriers insurance every month and then paying the insurance company $100 on top of that to get a new phone. The Moto G - This is the big one (I think). If you haven't heard of it yet, Google/Motorola is about to release a new phone called the Moto G. This phone is pretty cool because it is $179 with no contact. I work at Taco Bell and I can afford this! Now, I would rather have my Moto X, but if I couldn't afford it, or I broke my Moto X without MotoCare I could easily go get one of these. So, while the specs aren't the same as the X (but still awesome) it is better than ANYTHING apple has ever made. So it will be an easy Apple replacement. It has a Snapdragon S400 chipset (Quad Core), 1 GB or RAM, 8 GB or 16 GB of storage, and a fill 720 HD display. The point is, I can't imagine how a decent phone for less than $200, for any carrier, without a contact, can't change the cell world. Data Migration - As most of you know, Google owns Motorola. This means that Motorola can offer a few things that other manufacturers just can't do. Specifically, when I got my Moto X I notice an app on my phone to migrate my data from my old phone. All I had to do was install the same app on my S4 from the Play Store, and sync them. This app copied all of my call history, text messages, photos, videos, contacts, wallpapers, etc, etc, etc to my Moto X from my S4. My understanding of why this is possible is because Google basically signed the app on the S4, so it essentially gets system level privileges (almost like root) on the S4. To the best of my knowledge no other manufacturer can do that without a hard cable, etc. Moto X special perks - When I signed into my Google Drive the first time from my Moto X it popped up with a message that basically said: Thanks for buying a Moto X, heres 50 GB of free storage on Google Drive for 2 years! Secondly when I bought my Moto X at the end of the checkout on their cart (for Moto Maker) it gave me $25 in Play Store credit. I believe these two things are Moto X specific offers. In conclusion, (practicing my English class skills) I think that Motorola, through their innovation, financing, easy migration, and affordable phones, is going to rock the cellular industry. They are basically providing a better alternative to everything the carriers currently offer, all without getting locked into a contract with a carrier. Of course, these are just my opinions. Let me know what you guys think!