Samsung's marketing team keeps showing they have the creativity to get our attention time and time again. In one moment they are poking harmless fun at Apple and tickling our funny bone, and in the next moment they are tugging at our heart-strings or inspiring us to think differently about our devices. This next one sits neatly into the later two categories. It's described as a "musical short film" and although it's a little abstract and hard to follow at first, in the end, it's poignant and dramatic. It's more likely to make sense to you if you are European, as the video features Lionel Messi, the Argentinian star of FC Barcelona. It's titled, “The Developer”, and is meant to be a short “dramatic retelling of actual projects” of Messi’s charity work. Very cool!