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Samsung Pokes Fun at Apple Maps in Australia with 'Stranded Vehicle' Demonstrations

Discussion in 'Android News' started by dgstorm, Dec 12, 2012.

  1. dgstorm
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    dgstorm Editor in Chief Staff Member Premium Member

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    [​IMG]

    Today's Samsung vs. Apple news requires a little bit of back-story. A couple of days ago, Apple Maps got some pretty heavy negative press from none other than the Police Department in Victoria, Australia. Apparently, Apple Maps directions to a city called Mildura in Victory, Australia were so far off that if you followed them you could end up stranded in a remote and "snake-infested" area without water & fuel. In fact, this actually happend to six vehicles who contacted the police for help after becoming lost and/or stranded in this desolate area after following Apple Maps' directions. The Victorian police even issued a statement that Apple Maps was potentially life-threatening and that people shouldn't follow it.

    Today Samsung decided to use this major snafu from Apple to their own marketing advantage. They set up live "stranded vehicle" demonstrations in two different spots: One is in the Southern Cross Station in Melbourne with a loaded VW hippy van, and the other is in the Australia Square in Sydney with a dirty Nissan Patrol 4WD. Both of these "demonstrations" poke indirect fun at the Apple Maps fiasco, with signs that say, "Oops, should have got a Samsung Galaxy S III. Get Navigation you can trust."

    It's hard not to laugh at this clever and creative marketing angle. The fact that Samsung's marketing department thought of this and implemented it in just a couple of days deserves some credit, but we wonder if this "ad campaign" goes a bit too far? What do you think, spot-on or too mean?

    Source: PhoneArena
  2. syndicate0017
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    syndicate0017 Well-Known Member

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    This is totally over the top and completely unnecessary! I'm disappointed in Samsung! Oh wait....no I'm not. This is hilarious.
  3. eagle923
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    eagle923 Member

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    How dare they poke fun at the world's most profitable company making a sub-par product?!
  4. johnomaz
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    johnomaz Well-Known Member

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    I was like...unnecessary..WHAT!? I would have loved it if these were in spots that got on Google Maps too. How awesome would that be.
  5. rowdyguy124
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    rowdyguy124 New Member

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    Absolutely hilarious. As good if not better than the comical commericals on tv.
  6. Josefius
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    Josefius Member

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    Spot on, lol!
  7. dgstorm
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    dgstorm Editor in Chief Staff Member Premium Member

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    Even though I strive to keep journalistic objectivity in my stories, that doesn't mean I can't comment in my own thread. I really loved this clever marketing gimmick from Samsung, and think it is definitely spot-on! :happy3:
  8. Sal R.
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    Sal R. Member

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    C'mon now.

    Who here DIDN'T expect this to happen?

    lawlz.
  9. jspradling7
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    jspradling7 Active Member

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    I don't think I would blindly follow directions from my phone out into the wilderness. Still, this is funny as hell. ;)
  10. androidlearner
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    androidlearner Member

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    m

    A lot of iOS users are sheep (not all but a lot)... does it surprise you that they blindly trusted/followed Apple without question?

    Sent from Razr Maxx running Full Throttle Killer Bean
  11. syndicate0017
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    syndicate0017 Well-Known Member

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    I guess "It just works" doesn't apply in Australia. :p
  12. xsylus
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    xsylus Active Member

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    This is funny but my only problem with Samsung Galaxy series phones is that a lot of people at work have them and I would say the majority of the time I see them using the phone with a cracked screen after one drop. Since they're stuck with a contract they can't replace the phone without paying $100-$150 for the insurance deductible and aren't eligible for an upgrade anytime soon. Samsung needs to focus on making the outer casing more durable; what's the point of having an awesome phone if you have to put a case on it to be sure it doesn't brake. Just my 2¢.
  13. Bowtie
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    Bowtie Member

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    Awesome!!!!!! But here comes lawsuit #107,366 from apple against Samsung! Apple will cry like a little b!tch and probably claim emotional distress in the suit!
  14. liftedplane
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    liftedplane Well-Known Member

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    I'd love to see them do some of these in the states... I posted yesterday regarding apple maps rendition of the Tacoma Narrows Bridge... it looks worse than the Galloping Gerty (which was the original Narrows Bridge BTW)

    pretty scary stuff
  15. liftedplane
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    liftedplane Well-Known Member

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    this is the one reason I prefer moto... their phones are just tough....
  16. 52brandon
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    52brandon New Member

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    I live in Phoenix, AZ. There are stretches of highway between here and LA/SD/Vegas/basically anywhere, where you can go an hour and see nothing. I could see being on the highway for an hour in the middle of nowhere thinking everything is fine. But when the road turns to dirt, that might raise a red flag or 2 lol
    agreed. Durability IS an issue. My GNEX has been more durable than my TBolt was though. Plus, I think their release of their "unbreakable" screen next year should address those issues as it stands
    they sure the hell are. But the locked down BS made me leave Moto. I loved my Droid, and was looking forward to the Bionic sooo much until I heard they wouldn't have the bootloader unlockable
  17. liftedplane
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    liftedplane Well-Known Member

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    Which is exactly why I'm moving to the galaxy note 2. I love moto durability in just really really tired of the locked bootloader

    Sent from my frozenly delicious razr maxx.
  18. xeene
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    xeene Well-Known Member

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    they should have also set one up in cupertino, california.
    http://www.cnbc.com/id/100283791/Samsung039s_New_Galaxy_Phone_May_Have_Unbreakable_Screen
    Last edited: Dec 13, 2012
  19. 52brandon
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    52brandon New Member

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    yup. I'm hoping they learn before it does irreparable damage. Rooting has become so popular that it should be a noticeable loss to their fan-base
  20. killuhjason
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    killuhjason New Member

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    exif data

    Anyone else notice the picture in the post was taken with an Iphone 4? ;P
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