Samsung Levels Up; Opening 1400 'Samsung Experience' Shops in Best Buy Stores in US

Discussion in 'Android News' started by dgstorm, Apr 4, 2013.

  1. dgstorm
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    dgstorm Editor in Chief Staff Member Premium Member

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    If you've ever wondered what the mobile industry would be like if Samsung suddenly sprouted its own retail channel out of thin air in more than a thousand locations across the U.S., then you probably should stop daydreaming strange things and get back to work. Still, as ubiquitous as Samsung's influence has become in the mobile landscape throughout the last couple of years, they are about to take things to a whole new level and you will soon get to see the results of your daydreaming. Samsung just officially announced they will be opening 1,400 "Samsung Experience" retail shop locations within Best Buy stores across the United States.

    They won't be some tiny little kiosk either. Each "Samsung Experience" location will be like a mini store-within a store and utilize upwards of 460 square feet at each Best Buy location. Also, for most locations, it will be one of the first things consumers see when they walk into Best Buy, complete with gleaming 10-foot tall "Galaxy S" signs and much more. Samsung plans to hire thousands of people to man these stations to work alongside the traditional Best Buy "blue shirts."

    Samsung is definitely doing this big. Reportedly they intend to actually have the Galaxy S4 available for people to see at these locations ahead of its actual retail launch. This is a brilliant marketing move and could really generate further excitement for the flagship. It certainly looks like Samsung is spending some of their $11 Billion dollar marketing budget wisely.

    It almost makes you feel sorry for their competitors, like LG, HTC and Sony. Samsung has become the guy at the poker table with the most chips. It's getting tougher and tougher for anyone else to make a dent.

    Source: BestBuy - Samsung Experience
     
  2. jspradling7
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    jspradling7 Active Member

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    I sort of got excited about the Google kiosk idea that wasn't. I wonder if this is what got that google rumor started.
     
  3. xeene
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    xeene Silver Member

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    Don't remember last time I was in best buy.
     
  4. johnomaz
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    johnomaz Silver Member

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    I was there two days ago. Bought a stand alone freezer for my garage. I'll go in there because I don't need help from those retards and only if the price is comparable to online and I dont' have time to wait.
     
  5. kodiak799
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    kodiak799 Silver Member

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    They will actually match a price on Amazon from reputable dealers. Has to be the same or nearly identical model, but I actually got a good deal on a plasma wall mount that included install.

    I don't buy big ticket items there, but if it's a hard drive or something like headphones the convenience is worth a few extra bucks to me.
     
  6. kodiak799
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    kodiak799 Silver Member

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    As for the Samsung store, they do have lots of good stuff to move. I just wonder if it's not going to be a little overpriced in order to protect their 3rd party distributors.

    I think maybe it's a bit unnecessary and a waste of money, but since they are taking their cues from Apple on the branding/advertising front it does make sense.
     
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