Just yesterday, Samsung announced five new colors that the Galaxy S4 will soon be available in. The phones will have the same internals, but will simply offer a new back cover with new colors. The newest colors are the following: Blue Arctic Brown Autumn Pink Twilight Purple Mirage Red Aurora For the average user, the need for a variety of colors may seem unnecessary, because what matters is the functionality of the device. Still, smartphones have become a very personal reflection of many users' personalities, so splashing a dash of color doesn't hurt. It does make you wonder why Samsung didn't just launch from the get-go with multiple colors. This is a reason to be wary of becoming an early adopter of new technology. Thanks for the tip, tweebee!