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[Rumor] Motorola Says Goodbye With New Ad Campaign; Moto X Maybe Coming August 1st

Discussion in 'Android News' started by dgstorm, Jun 25, 2013.

  1. dgstorm
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    dgstorm Editor in Chief Staff Member Premium Member

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    [​IMG]

    Sometimes it takes some really "out of the box" thinking to shake things up and get people's attention. Motorola's potential new advertising campaign might do just that with a unique and almost paradoxical focus/theme. Apparently, a new advertising campaign for Motorola was just outed on Behance.net by designer B.A. Bäkken. For now it isn't clear if Bäkken will be the one running this new campaign, but it seems possible.

    That isn't the only thing that isn't clear about the new advertising campaign. For the most part it appears that Motorola might be going through a re-branding phase with the intent of completely transforming the company's image. The campaign is filled with a series of "Goodbye Moto" ads. In fact, one of them reads like a goodbye letter between old friends. Here's the contents,

    As you can see, the perspective of the advertising is one of change and rebirth. Speaking of rebirth, several of the images include a date on them: 8.1.13. This seems to suggest the new Motorola will be reborn on that date. It could also suggest the official launch of the new Moto X phone rumors have teased about for quite some time. Additionally, there seems to be two phases of these ads. The first phase is punctuated with a grim black appearance, while the second phase which begins with a friendly "hello again" is colorful and bright.

    [​IMG]

    Some of these new ads include some intriguing catch-phrases, like "Nothing won’t change," and "What could change? How about everything."

    It's possible that this was an advertising campaign that was pitched to, but rejected by Motorola, so it may never see the light of day. It's also possible it could be part of the campaign to "leak" this info. We will keep a close watch on this to see if anything fruitful develops out of it. Be sure to hit up the source link to catch more of the pics.

    Source: AndroidAuthority
    1 person likes this.
  2. FoxKat
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    FoxKat DF Super Moderator Staff Member Premium Member

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    I'm all for intrigue and mystery. Motorola has been THE pioneer in portable communication - I was a Bell Atlantic Mobile Agent and sold the very first portable Cellular Phone, the Motorola DynaTac 8000X.

    motorola_dynatac.jpg

    I also sold and installed the original "Carphones", Motorola's 3-Watt transceiver (usually mounted under the dashboard or under a seat, or in some cases in the trunk), and the pedestal, flush-mount, or "Pro-Fit" dashboard mount cradles which held the coiled-cord phone handset with keypad buttons on the back.

    Then there was the "Bagphone", nothing more than the Carphone with a 12 Volt Lead-Acid Gell-cell battery and a metal bracket placed into a rigid shoulder bag, and with a fold-out antenna.

    ar134222341979772.png


    I've seen it all, from the first installed Carphones to the incredible microcomputers we carry in our pockets today. I can't wait for what Motorola has to come.
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  3. Dusty
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    Dusty Premium Member Premium Member

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    Is it me or is the wording really clumsy?

    Meh. Just show me the goods!
  4. FoxKat
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    FoxKat DF Super Moderator Staff Member Premium Member

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    Well, considering there are 7 Billion people in the world,

    World Population Clock: 7 Billion People - Worldometers

    could this be a push to get phones into the hands of the 1 Billion who haven't been fortunate enough to have Cellular Phone communications in their particular corners of the world???
    2 people like this.
  5. dgstorm
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    dgstorm Editor in Chief Staff Member Premium Member

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    That seems likely FoxKat. Not sure what to make of that, but it is intriguing. Of course, this could all be just a bogus failed ad campaign pitch. We don't know for sure yet.
  6. cybertec69
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    cybertec69 Well-Known Member

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    It only says one thing, damn you are OLD:biggrin::byepalm:
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  7. FoxKat
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    FoxKat DF Super Moderator Staff Member Premium Member

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    ROFLOL! I may be "old(er)" but I'm not outdated!! My OS is constantly updated, the components are capable and the chassis is durable.

    Note; There were so many "other" ways I could have taken that, but I contained myself...
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  8. kodiak799
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    kodiak799 Well-Known Member

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    Goodbye Moto....hello Googorola!
    2 people like this.
  9. xtor
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    xtor Well-Known Member

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    Don't feel bad I sold pagers and trans portable phone's, my buddy and I were independent dealers, we were only aloud to sell for air touch, but we sold for others too.:), we also had some of the brick phone's on display.

    11bravo
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  10. SwiftLegend
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    SwiftLegend New Member

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    "The Motorola that returns will not be the company you once knew."


    Will it be known as Google Mobile or something similar?
    :icon_eek:
  11. Rhino94
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    Rhino94 Member

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    I can't wait to see the next phone they release. Honestly I believe Google is putting a lot of money into Moto and they plan on changing the way the world knows Moto as of today. Google is in the process of bull dozing and major construction with the new Moto that we are about to see. If 8.1.13 is when we will see them again. I have a feeling they will come back with a whole new way of thinking and a whole new phone that can think or be apart of the competition that is laid out. A year or 2 ago Moto was not really competition to many people and now they are seeming like the kryptonite to everyone because of their relationship with Google.
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  12. FoxKat
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    FoxKat DF Super Moderator Staff Member Premium Member

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    Well said! ^^ :rating10:
  13. leeshor
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    leeshor DF Super Moderator Staff Member

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    @FoxKat


    You forgot one thing, my bag phone had a corded handset. (Belongs in Ripley's) It was such an early phone that it only worked in the Tampa Bay Area of Florida. But it worked.


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  14. kodiak799
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    kodiak799 Well-Known Member

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    I think it really boils down to a failed effort to target the enterprise market. I don't think it was a bad idea, but they underestimated the brand influence on the handset choice - it was Apple, and then Sammie got into the mix. They thought being locked-down tight would appeal to IT, but ultimately IT wasn't driving the decision.
  15. boidsonly
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    boidsonly Member

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    Brilliant and succinct. Let's hope Google makes us proud...
  16. Rhino94
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    Rhino94 Member

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    I agree but they failed on many different spectrums. They had too many phones going out at once and then customers weren't happy because they weren't getting updates and I think the New Moto and the CEO has seen that making fewer devices that are better built is better than making the customers mad by having so many devices out that every time you buy one the next week a new one comes out. The CEO is trying to have the company wait til all their old phones no longer seem to be relevant and bring a super phone out that is faster than any other.
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