Project Ara Will Not Make It To Market

Discussion in 'Android News' started by DroidModderX, Sep 2, 2016.

  1. DroidModderX

    DroidModderX Super Moderator
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    The least surprising news of the day has to be the news that Google has halted production of Project Ara modular phones. The project has apparently been suspended. The device has had a cult following who cheered the project and sat on pins and needles waiting for the device's release. After prepping a soft roll out of the device in Puerto Rico in 2015 which was cancelled abruptly and without explanation, countless promotional images, demo videos, and changing up the project to include the screen and SoC in the phone core it looks like the whole project will be scrapped as Google focuses on unifying it's hardware business.

    According to reports from Reuters the tech behind ARA may still eventually be pushed by Google even though they will not be making the hardware. Maybe an OEM will step up finish the project and get this thing released after all.

    Dan Makoski founder of Project Ara had this to say:

    via Reuters
     
  2. creaky

    creaky Active Member

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    Sad. This was the innovation I was looking forward to.
     
  3. akhenax

    akhenax Silver Member

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    That is unfortunate. Oh well, on to the next "best" thing...
     
  4. kodiak799

    kodiak799 Gold Member

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    I think I predicted this back when this kicked off.