For me its apps there are just way more apps for the ipad and higher quality apps to boot. I think with the new os's for android devices and being able to scale apps for tablets will help a great deal. I have had a nook color modded ofcourse and a viewsonic gtab but my ipad is just better. Now i do really want the galaxy tab 10.1 but i hope they get netflix working on all devices... I can now stream on my droid x which is very nice but my jailbroken ipad with hdmi out tweak displays netflix beautifully.