New Zealand/Vodafone Xperia Play Theft Turns Out to Be Marketing Hoax!

Discussion in 'Android News' started by dgstorm, May 18, 2011.

  1. dgstorm

    dgstorm Editor in Chief
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    Yesterday, we reported that the Vodafone in New Zealand had their entire shipment of Sony Ericsson Xperia Play Android phones stolen, but it turned out that it was simply a hoax, perpetrated as a marketing ploy. After posting a Twitter message explaining the heist, the story quickly went viral and was splashed across the web. They later posted the above video of the "heist", and that's when their story quickly unraveled, as the "footage" obviously was missing a lot of key evidence and seemed rather staged, like something from "America's Dumbest Criminals".

    Eventually they revealed with another Tweet that it was a marketing ploy designed to kick off their new promotion for someone to "find the bandits" and win a free Xperia Play. I just have to say... the folks at Vodafone, New Zealand, (or whomever thought of this) are kinda tasteless. This is cheesy and potentially dangerous to fake a criminal act and then blast across the web. What do you guys think?

    Source: Android.net via PhanDroid