New Improvements Coming as Chromecast Prepares to Go Global

Discussion in 'Android News' started by dgstorm, Jan 23, 2014.

  1. dgstorm

    dgstorm Editor in Chief
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    To say the Chromecast is a rousing success is a bit of an understatement. It hit the market from out of nowhere like a whirlwind and quickly became the top selling Amazon device for quite some time. Now that some of the dust has settled, the Chromecast is now preparing to wow us yet again. Google's Chromecast chief Mario Queiroz recently shared that new improvements are coming for the "little device that could" (our reference), and this is in fact in preparation to take the Chromecast to the global stage.

    Before Chromecast, Google struggled to gain any traction in our living rooms. Despite being a solid product, Google TV just hasn't struck a chord with the "traditional living room crowd." The Chromecast, on the other hand, makes getting streaming content to our TV much easier. The strength of the device is both in its simplicity and its focus. It aims to integrate our various media obsessions into a single, easy-to-use streamlined device. Queiroz reiterated that Google released the “Google Cast SDK” to aid developers in expanding what the Chromecast can already do. Additionally, Google plans to expand the device's reach by launching it in several more countries in 2014.

    From the beginning, the Chromecast team's biggest focus while developing the device was to make it as easy as possible to use. They wanted to get as close as possible to "no user interaction at all." While that is obviously not quite possible yet, it can be easily be argued that the Chromecast comes very close to being a "one button" device to be up and running. One of the easiest ways Google has been able to determine how well they succeeded in this regard is how much their Chromecast support line is used. As it turns out, the answer to that is "not much at all." In fact, Queiroz said. "The good thing is that the phone lines were quiet. Our call centers were bored."

    The future of Chromecast looks bright as it goes global and faces new challenges. Here's a quote with a few more details,

    Let us know what you think of your Chromecast and what ideas you would like to see implemented in it in the future!

    Source: CNET
     
  2. johnomaz

    johnomaz Silver Member

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    I'm still very happy with both of the devices I bought. When Plex releases the ability to cast to everyone instead of paid subscribers, it'll be a great day and it'll do everything I want it to do. Good to see its as successful as it is and that it has more success coming when it goes global.
     
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