The standard service, which allows customers to stream shows and movies in HD on up to two screens at once, is now priced at $10.99 monthly, up from $9.99. The premium service, which provides viewing on up to four screens (plus ultra HD content access), is $13.99, up from $11.99. According to a Netflix spokesperson, users will be notified of the new prices based on their billing cycle and will get 30 days notice before the changes takes effect. Netflix will begin notifying members of the change on October 19. Thoughts?