Motorola Will be Rolling Out a Smartphone Called the DVX to Conquer Emerging Markets

Discussion in 'Android News' started by dgstorm, Jun 27, 2013.

  1. dgstorm
    Offline

    dgstorm Editor in Chief Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    7,402
    Likes Received:
    1,435
    Trophy Points:
    113
    Location:
    Austin, TX
    [​IMG]

    Motorola is working on a new smartphone that isn't the Moto X, and isn't another in the Droid RAZR series. It's internally codenamed the DVX and it is purposefully a low-end device. Motorola's intent with this device is guided by Google on this one. They intend to use this device to conquer the emerging markets to make sure folks who don't have smartphones can afford to get one.

    The device will launch this year, and a you can see what is implied from the Tweet above, it looks like Motorola is focusing this device with a "bottom-up" strategy instead of a "top-down" approach like Samsung and Apple. Reportedly, Googorola plans to sell this device at or near cost to make it incredibly affordable. Their intent is to reach those 5.5 Billion folks who aren't connected through the wonders of wireless internet technology.

    Taken on the surface this seems like an odd move, but if you really think hard about it is both a sharp move and is quite "Googley." Ultimately, this is simply "enlightened self-interest" on the part of Google, and clearly expresses both their quality of wanting to improve the lives of people in the world while expanding their business at the same time. If they can reach just 1/5th of the folks who don't have internet connected communication devices, they will be equipping over 1 Billion people with the ability to connect and learn in ways they hadn't before. At the same time, this will drive Google's business model because more folks on the web just means more ad revenue for Google.

    For fans of Motorola phones, our initial "knee-jerk" reaction might be to dismiss this DVX device and become disappointed with Motorola, but that would be a narrow perspective. More than likely, the DVX device will not even be launched in the top tier markets like the United States and Europe. This leaves Motorola to continue focusing on mid to high-end devices in those parts of the globe in order to appease the techno-junkies. Here's a quote with a few more details,

    What do you think about this potential move from Motorola?

    Source: PhoneArena
  2. LoneWolfArcher
    Online

    LoneWolfArcher Well-Known Member

    Joined:
    Dec 29, 2009
    Messages:
    1,208
    Likes Received:
    133
    Trophy Points:
    63
    Location:
    Michigan
    Will this phone support DiVX? :biggrin:
  3. NeoPhoenixTE
    Offline

    NeoPhoenixTE Member

    Joined:
    Dec 20, 2010
    Messages:
    256
    Likes Received:
    24
    Trophy Points:
    18
    Location:
    Fort Collins, CO
    It does show Google's love in doing crazy things to help folks around the world get online. More people with smartphones can't be that bad, y'know?

    It's even financially sound in the long run. More folks with smartphones means more folks who were "who needs a smartphone?" now turning into "I wish I had a faster smartphone..." folks (complete with "sudden clarity guy" meme face). It may cost a bit at first, but it has the potential to pay out in the long run, especially if it's more people running Android. :D
  4. VirtualCLD
    Offline

    VirtualCLD Member

    Joined:
    Sep 5, 2010
    Messages:
    75
    Likes Received:
    11
    Trophy Points:
    8
    Not to mention the market strategy of getting more people hooked on the Google ecosystem. They'll be more inclined to stick with Android phones and less likely to jump ship.
  5. Dusty
    Offline

    Dusty Premium Member Premium Member

    Joined:
    Jan 13, 2010
    Messages:
    886
    Likes Received:
    198
    Trophy Points:
    43
    Location:
    DC/NoVA
    Could THIS be the future of the Qualcomm rf360 radio?
    A single low spec phone cranked out from a factory at ridiculous volumes for dirt cheap that work ANYWHERE.
    For people who've never had a smartphone or never had one available even the simplest of capabilities will hook them.

    Could. Be. Huge.
  6. LostRacer
    Offline

    LostRacer New Member

    Joined:
    Nov 20, 2009
    Messages:
    57
    Likes Received:
    0
    Trophy Points:
    0
    Location:
    Bay Area, Ca
    I think this plan is backwards. You can get plenty of smart phones sub $100 that are affordable. Its the service plans that are killing the progression. Fix that and the rest will fall into play.
  7. FoxKat
    Online

    FoxKat DF Super Moderator Staff Member Premium Member

    Joined:
    Apr 2, 2010
    Messages:
    9,177
    Likes Received:
    1,070
    Trophy Points:
    113
    Location:
    Pennsylvania
    Last edited: Jun 27, 2013
Search tags for this page
dvx motorola
,

moto dvx

,

motorola dvx

,
motorola dvx phone
,

motorola dvx specifications

,

motorola dvx specs

,
which phones rf360 may 2013#gsc.tab