Right after the iPhone X was announced we saw Samsung mock the new device by releasing their "Growing Up" ad which shows a guy grow tired of iPhone's over the year and eventually upgrades to the Note 8. The ad ends with the same guy passing by a line of iPhone X customers one of which has his hair styled after the iPhone X's top notch. Motorola's ad picks up where Samsung's ad left off. Presumably the same guy walking away from the Apple line arrives at home and shows his girl friend his Note 8. She then pulls out her Moto Z2 Play with the projector Mod and the guy is stunned once again! I am kind of loving these ads which take little hits at the competition. You can find the "Up-upgrade" video by Motorola below. What do you think?