Millennial Media's Q3 Data Shows Ads/Impressions for Android Doubled Over iOS Devices

Discussion in 'Android News' started by dgstorm, Oct 25, 2011.

  1. dgstorm
    Offline

    dgstorm Editor in Chief Staff Member Premium Member

    Joined:
    Dec 30, 2010
    Messages:
    7,136
    Likes Received:
    1,323
    Trophy Points:
    113
    Location:
    Austin, TX
    [​IMG]

    Millennial Media released their third quarter marketing research data. Their data reflects the number of ads/impressions that are viewed on mobile devices. This criterion obviously gives more of an indicator of how much a device is used as opposed to how many there are out there, but it is still statistically significant for judging the relative growth of a product. Apparently, ads/impressions for Android devices doubled over the number of iOS devices. This is based on the quarter that ended last month, and shows that Android accounted for 56% of impressions. As you can see from the pie chart, Apple had 28%, while RIM dropped to a paltry 13% share, with Microsoft and Symbian sticking to their minimal 1%.

    If you rank specific devices or manufacturers, instead of Operating Systems, things look different with Apple's iPhone topping a couple of lists. It's interesting to note how many folks are still using older devices, but not really surprising in retrospect. Here are some more lists below:

    [​IMG][​IMG]

    Source: Android.net via BGR and Millennial Media
  2. kodiak799
    Online

    kodiak799 Well-Known Member

    Joined:
    Feb 20, 2010
    Messages:
    4,834
    Likes Received:
    227
    Trophy Points:
    63
    Interesting, since I think the last time I saw this data, maybe 1Q11 or 4Q10 Android and IOS were neck-and-neck. I wonder how double the ad-impressions translates to profits for developers, since clearly they make less purchase revenue on Android.

    Also, I wonder if this is US-only. Because while many questioned the data that Sammie outsold Apple in Q3, the data would suggest HTC and Moto outsold Sammie, as well.
  3. akhenax
    Offline

    akhenax Well-Known Member

    Joined:
    Jul 13, 2010
    Messages:
    1,117
    Likes Received:
    106
    Trophy Points:
    63
    Location:
    NY
    The OG Droid is number 4, for the top 20 mobile phones for Q3 2011! :icon_eek:
  4. rck76
    Offline

    rck76 DF Super Moderator Premium Member

    Joined:
    May 7, 2011
    Messages:
    6,841
    Likes Received:
    38
    Trophy Points:
    48
    Hey, it was awesome until I accidentally broke it.

    sent from my liberated bionic using transparent Droid forums
  5. chewy74
    Offline

    chewy74 New Member

    Joined:
    Apr 7, 2010
    Messages:
    1,352
    Likes Received:
    16
    Trophy Points:
    0
    Long live the droid!!!


    drooooooooid

  6. kodiak799
    Online

    kodiak799 Well-Known Member

    Joined:
    Feb 20, 2010
    Messages:
    4,834
    Likes Received:
    227
    Trophy Points:
    63
    I love how Apple has somehow gotten the IPhone counted as one unit in these surveys, eventhough it actually represents 3-4 different models sold in the market at different price points. You might as well combine Moto's Droid, Droid 2, and Droid X (or Sammie's Galaxy S line).

    And how is LG Optimus #2? That came out of nowhere.
    1 person likes this.