LG Spams Consumers with 4 New Phones: X Power, X Mach, X Max & X Style

[dgstorm]

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It looks like LG decided to shotgun blast the mid-range and budget-friendly markets with a host of new devices called the X Series. LG just spammed us with 4 new phones: The X Power, X Mach, X Max & X Style.

Above is a video of the X Power, and below is a brief summary of specs for three of the devices:

• LG X power - aimed at the most power-hungry users who will appreciate the 4,100mAh battery in the 7.9mm slim body. Fast charging (PE+) technology enables the X power to charge at twice the normal speed, allowing users to do more with their phone for longer.
• LG X mach - supports LTE Cat. 9 3CA data transfer speed and is powered by a speedy 1.8GHz processor to deliver top performance and speed. The device comes equipped with a QHD IPS Quantum display for crisp, clear images, and a gently curved form factor for a perfect grip. Users will also appreciate the ability to take stunning photos in low light conditions with the large 1.55μm sensor camera.
• LG X style - differentiates itself with its elegant design boasting gracefully curving lines and extra-slim body. X max sports a large display for an enhanced viewing experience, making it the ideal phone for consuming multimedia content.

The didn't share any details on the LG X Max, but we suspect it will be phablet style, large display device. We will share more details as they arrive.

Didn't LG learn anything from Samsung, Motorola and HTC? Having too many devices just dilutes your marketshare... Share your thoughts.

 

[xeene]

i like that power phone! now if only they could avoid the boot loops of death in this device, things would be peachy!

 

[Jeffrey]

Didn't LG learn anything from Samsung, Motorola and HTC? Having too many devices just dilutes your marketshare... Share your thoughts.

Providing multi specced products does not dilute market share.
What LG did is insure their market share by providing product and price points to countries/consumers all over the world.

Samsung launches market specific products all the time and they are still the #1 provider.
Apple launched 3 this year and they are doing fine. Moto's low end products are doing fine worldwide.
Unfortunately, HTC spec wise has missed the boat years ago.

 

[dgstorm]

Launching 3 (or even a few in several markets) is one thing, but having 4 phones in one market segment, with 2-3 more in others seems like the same kind of phone spamming we saw out of Motorola and Samsung for a while a few years ago that diluted their market. They figured out that they needed to reduce and refocus on a few solid segment covering phones.

You would think LG could learn from watching other companies' mistakes.

 

[mountainbikermark]

Launching 3 (or even a few in several markets) is one thing, but having 4 phones in one market segment, with 2-3 more in others seems like the same kind of phone spamming we saw out of Motorola and Samsung for a while a few years ago that diluted their market. They figured out that they needed to reduce and refocus on a few solid segment covering phones.

You would think LG could learn from watching other companies' mistakes.

I'm thinking back a few years to a time when the flip phone dominated the market but it was hard to not bump into an lg phone of some sort back then. I think Verizon had about 50 (sarcasm) different models on display at any given time and they dominated the flip phone market until the Razr came out. These seem like they'll be a great alternative to Samsung for the pre paid market here in the States and could work toward LG getting a bigger name footprint elsewhere. Samsung might not have sold a gazillion of each model back then but their name became more mainstream in the overall phone market.

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