The official launch event for the next LG flagship, the G2 just occurred and the device is a powerful new entrant to the smartphone world. Qualcomm and LG worked hand in hand to make this impressive new product. LG made it clear they wanted to focus on their five new innovations which they learned from studying regular users. Here they are listed, Design - Rear Power button, Volume Control (works for right-handed or left-handed) - Improved battery design helps make this possible. - The rear key is the only physical button on the device. Display - Designed to be eye and hand friendly - Dual-routing feature uses an improved touch-sensor that uses two connections - thinner bezel and smaller design yet larger display - uses graphic RAM (reduces power usage) - IPS Edge-to-Edge Full HD (includes over 6 Million sub-pixels compared to 4 Million from competitors) Camera - Optical Image Stabilizer - can take solid pics in a moving car - 13MegaPixels Sound - 24 Bit & 192kHz Audio Quality UX - Outstanding User Experience - Includes a number of new user experience software innovations listed below: Knock On - simply knock on the screen to turn it on and off Answer Me - Answers your phone when you pick it up Plug & Pop - plugging in a headset or USB cable auto-launches the music app Text Link - text messages auto-sync and populate your calendar or maps functions - save, search and organize automatically with one touch Quick Remote - Control all your home electronics with your LG G2 Slide Aside - move freely between apps and multi-task easier Guest Mode - "kid mode" - multiple customized unlock keys for your phone including a guest mode Here's a list of specs and features, 4G LTE & 4G LTE-A (where available) 5.2-inch Display 1080p Display 2.26GHz quad-core Qualcomm Snapdragon 800 CPU Sapphire Crystal Lens 13MP Camera with Optical Image Stabilization 2.1MP front-facing camera 3,000mAh battery 2GB RAM Android 4.2.2 Jelly Bean 16GB or 32GB Storage Options Touchless Controls The LG G2 will launch internationally and will come to all four major U.S. carriers, timeframe TBD. Overall, the event was less cheesy than the Galaxy S4 event. It had just the right amount of entertainment and marketing speak, although the build-up could have been shortened a tad. LG did a great job with this press event, and they can honestly say their new phone is now currently the "top-of-the-line" smartphone on the planet (based upon specs).